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Is social media marketing really the silver bullet so many marketing experts say it is? Or is it bullshit? And if it IS BS, then what's a small business supposed to do?
Tea Silvestre, aka the Word Chef, interviews Brandon Mendelson, the author of the book "Social Media is Bullshit," and gets answers.
Listen in and learn what works, what doesn't and how to tell the difference.
B.J. (Brandon) Mendelson has contributed to The Huffington Post, CNN, MTV’s O Music Awards, Mashable, Forbes, the Eisner-nominated ComicsAlliance, and other national outlets. Learn more about him and his book at BJMendelson.com
NOTE: the interview cuts off at the 45 min mark, but you really didn't miss anything other than me thanking Brandon for his time. I'll have a full synopsis of our chat plus a book review up at theWordChef.com in less than a week.