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An interview with author Roger Dooley about his new book, Brainfluence: 100 Ways to Persuade and Conveince Consumers with Neuromarketing.
The book gives marketers actionable techniques to build a brand, win new customers, and close more sales – it’s a mix of the all-time best ideas plus new material. Even though every one of the hundred techniques is based on serious brain research, each concept is presented in a manner that is totally practical and free from scientific jargon.
Come listen as Roger shares one or two of those tips with us!