http://www.blogtalkradio.com/wommWord of Mouth Media is all about social media strategy and helping you get yourself or your company onto the social grid. To do that, we believe that you need to steadily move up the Relationship Ladder and constantly increase engagement with your targets, whether that be consumers, businesses or prospective employers or investors. You have come to the right place to learn and to share your own success stories. If you enjoy the show please mark as a favorite and share with your friends and colleagues!enCopyright Chicke Fitzgerald (C/O Blogtalkradio)Tue, 25 Jun 2019 07:45:00 GMTMon, 02 Nov 2009 18:00:00 GMTMarketingBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/37b1802e-4c67-47a4-806a-0dba75fa34cdsquare_womm_bc.jpghttp://www.blogtalkradio.com/wommWord of Mouth Media is all about social media strategy and helping you get yourself or your company onto the social grid. To do that, we believe that you need to steadily move up the Relationship Ladder and constantly increase engagement with your targets, whether that be consumers, businesses or prospective employers or investors. You have come to the right place to learn and to share your own success stories. If you enjoy the show please mark as a favorite and share with your friends and colleagues!feeds@blogtalkradio.comBlogTalkRadio.commarketing,chicke fitzgerald,social media,word of mouth,tiffany topcik,relationship ladder,social grid,word of mouth media,heidi richards mooney,james powersWord of Mouth LivenoWord of Mouth Media is all about social media strategy and helping you get yourself or your company onto the social grid. To do that, we believe that you nepisodichttp://www.blogtalkradio.com/womm/2009/11/02/the-relationship-ladder--brand-and-reputation-withMarketinghttp://www.blogtalkradio.com/womm/2009/11/02/the-relationship-ladder--brand-and-reputation-with/#commentshttp://www.blogtalkradio.com/womm/2009/11/02/the-relationship-ladder--brand-and-reputation-withMon, 02 Nov 2009 18:00:00 GMTRelationship Ladder - Rung #7 REPUTATION with Michael Q Todd of GanxieThis show is the final in a series on how to get on the social grid and stay there. Michael Q Todd is the founder of Ganxie, formerly known as Team Social. Ganxie is Solutionz Media's global campaign partner. Chicke Fitzgerald is our host, she is the author of Bootstrap Business and is a social media innovator. Tiffany Topcik is our co-host and is also a partner in Solutionz Media.01:00:00Word of Mouth LivenoMichael Q Todd,Chicke Fitzgerald,Tiffany Topcik,social grid,relationship ladderThis show is the final in a series on how to get on the social grid and stay there. Michael Q Todd is the founder of Ganxie, formerly known as Team Social. Gahttp://www.blogtalkradio.com/womm/2009/10/26/word-of-mouth-media-relatioinship-ladder--rung-6-rMarketinghttp://www.blogtalkradio.com/womm/2009/10/26/word-of-mouth-media-relatioinship-ladder--rung-6-r/#commentshttp://www.blogtalkradio.com/womm/2009/10/26/word-of-mouth-media-relatioinship-ladder--rung-6-rMon, 26 Oct 2009 17:00:00 GMTRelationship Ladder - Rung #6 REFERRALTo download the visuals from this show Click Here Our guest today is the CEO of iLinc, Dr. James Powers. We will be talking about the impact of video on business referrals. Rung #6 is really the Holy Grail for most marketers and that is getting to a place where you can actually get the client/prospect to TRUST you. This is also where you begin to move your own needle by getting the referral for (or conversion to ) a sale. It is also the place where if you deliver against your promise in both the product or service and the whole set of experiences pre- and post-sale, then you have a great chance of this person referring you to others. TRUST is an essential component of relationship and of continued engagement. So this is the place that you must be if you are counting on viral marketing as a core component of your marketing plans. Stay tuned for the last rung, REPUTATION, which we will discuss on last show in the series, next week.01:00:00Word of Mouth Livenoword of mouth,social media,James Powers,Chicke Fitzgerald,Tiffany TopcikTo download the visuals from this show Click Here Our guest today is the CEO of iLinc, Dr. James Powers. We will be talking about the impact of video on bushttp://www.blogtalkradio.com/womm/2009/10/19/word-of-mouth-media-relatioinship-ladder--rung-5-cMarketinghttp://www.blogtalkradio.com/womm/2009/10/19/word-of-mouth-media-relatioinship-ladder--rung-5-c/#commentshttp://www.blogtalkradio.com/womm/2009/10/19/word-of-mouth-media-relatioinship-ladder--rung-5-cMon, 19 Oct 2009 17:00:00 GMTRelatioinship Ladder - Rung #5 CONVERSATIONBravo, you've gotten past thinking that SPAM and NOISE are good ways to get sales referrals or to gain a reputation (a good one that is). You've even gotten some folks to respond to you as you comment on various articles and blogs. RESPONSE is good. Perhaps you have taken the big step beyond 140 character communication (aka Twitter or any other micro-blogging/status update) and have become a citizen of the blogosphere. The secret there of course is saying something that people are interested and of course, working to engage them in DIALOGUE. That gets you as far as Rung #4. So how do you get to Rung #5, CONVERSATION? What is the real difference between online dialogue and conversation? I would distill it down to one word - ENGAGEMENT. You can see that I've added the word engagement to sit across from the word relationship. True relationship is built over time and quite often involves "knowing" the person, either personally by meeting face to face or by talking over the phone (or Skype). Engagement can occur with people that you don't "know" in any sense other than dialogue over the Internet. You don't normally use the term dialogue with people that you know intimately (e.g. "I had a great dialogue with my husband Michael yesterday"). No, that is a conversation. What we are talking about here is the degree of engagement, the degree of relationship. Stay tuned to hear about the next rung, which requires you to also add in a large dose of trust into the equation.01:00:00Word of Mouth Livenoword of mouth,social media,social graph,Chicke Fitzgerald,Tiffany TopcikBravo, you've gotten past thinking that SPAM and NOISE are good ways to get sales referrals or to gain a reputation (a good one that is). You've even gotten somhttp://www.blogtalkradio.com/womm/2009/10/12/Word-of-Mouth-Media-Relatioinship-Ladder--Rung-3-DMarketinghttp://www.blogtalkradio.com/womm/2009/10/12/Word-of-Mouth-Media-Relatioinship-Ladder--Rung-3-D/#commentshttp://www.blogtalkradio.com/womm/2009/10/12/Word-of-Mouth-Media-Relatioinship-Ladder--Rung-3-DMon, 12 Oct 2009 17:00:00 GMTRelationship Ladder - Rung #4 DIALOGUE with guest Heidi Richards MooneyAre you ready for a Radio show on steroids? Then click here at showtime to experience our iLinc™ enhanced broadcast, known as Visual Radio Solutionz™. Click HereOnce on iLINC, enter your name and email Then click on the Relationship Ladder show tab to listen That is it. You've invested a lot of time in trying to elicit a response. Perhaps the reason that you haven't been successful (yet!) is that you are spread too thin. This week I made a major decision which was predicated by coming to the realization that I was indeed spread too thin, in a lot of areas of my life, including social media. For those that know me well, you'll understand that it takes a lot to get me to that point, as multi-tasking is my middle name. Getting people engaged in dialogue online is getting more and more difficult. Case in point is Groups on Facebook and Linked In. Lots of people join them, perhaps to have that "badge" on their profile so people know what they are interested in, but very few people get engaged to the point where they are actually eliciting dialogue. Dialogue is first and foremost a function of LISTENING. You can't have a meaningful dialogue if you are the only one talking. That is called monologue for a reason. So the difference between Rung #3 of trying to elicit a response and #4, DIALOGUE is how much listening you are doing versus talking. Is your response one that is just intended to turn the attention back to you? Or do you really care about the other person's views and their needs? One of the characteristics of true online dialogue is when it has more than a single cycle (e.g. a comment that may have a response, but no more interaction) or when someone else chimes in, having found value in your contribution. To get to multiple cycles, well, that is Rung #5 - Conversation. Stay tuned! 01:00:00Word of Mouth Livenoword of mouth,social media,Heidi Richards Mooney,Chicke Fitzgerald,Tiffany TopcikAre you ready for a Radio show on steroids? Then click here at showtime to experience our iLinc™ enhanced broadcast, known as Visual Radio Solutionz™. Clichttp://www.blogtalkradio.com/womm/2009/10/05/Word-of-Mouth-Media-Relatioinship-Ladder--Rung-3-RMarketinghttp://www.blogtalkradio.com/womm/2009/10/05/Word-of-Mouth-Media-Relatioinship-Ladder--Rung-3-R/#commentshttp://www.blogtalkradio.com/womm/2009/10/05/Word-of-Mouth-Media-Relatioinship-Ladder--Rung-3-RMon, 05 Oct 2009 17:00:00 GMTRelationship Ladder - Rung #3 RESPONSE To experience Solutionz Media's Visual Radio™ show, powered by iLINC click HERE Then at showtime, press PLAY on the show widget. You fully understand that rung #1 of the ladder is spamming and you've gotten past rung #2, noise. You get it -- that in order to really make a dent in the social grid, you have to get folks engaged. You need to get a response -- to get noticed. Quite often, the first step is following the big boys, the leaders of the social media pack. You read their blogs, you comment, you try to get noticed for your clever observations. You join Digg, Disqus, Reddit, Newsvine and others and post your comments and even check that you want to "follow the dialogue". But the transom is silent. You "retweet" their posts on Twitter. You shift your strategy to retweeting the posts of people that you know and follow. You comment on their YouTube videos and even venture out into doing video comments. Perhaps you are bold enough to launch your own blog or post articles on eZine.com. You even add a Google FriendFeed to your blog to give the hordes a way to signal their response. While you are pursuing relationship and engagement, which is better than noise, at this juncture, what you are still doing says loud and clear, "Listen to me! I matter!". It simply isn't enough to just talk or to hope that you can elicit a response. Getting past the response stage takes time and energy. Getting to dialogue isn't easy, but the good news is that it is possible. Stay tuned. We're going there next.01:00:00Word of Mouth Livenoword of mouth,social media,Phillip Black,Chicke Fitzgerald,Tiffany TopcikTo experience Solutionz Media's Visual Radio™ show, powered by iLINC click HERE Then at showtime, press PLAY on the show widget. You fully undershttp://www.blogtalkradio.com/womm/2009/09/28/Relationship-Ladder--Rung-2-NOISE-Narrowing-your-focus-and-your-messageMarketinghttp://www.blogtalkradio.com/womm/2009/09/28/Relationship-Ladder--Rung-2-NOISE-Narrowing-your-focus-and-your-message/#commentshttp://www.blogtalkradio.com/womm/2009/09/28/Relationship-Ladder--Rung-2-NOISE-Narrowing-your-focus-and-your-messageMon, 28 Sep 2009 17:00:00 GMTRelationship Ladder - Rung #2 NOISE Narrowing your focus and your message Click Here to download the visuals for this show No one likes to be called "noisy", yet, this is typically the first step for someone who decides to "graduate" from email spamming or the social media equivalent of mindless autoresponders trying to "sell" your idea or product to whoever follows you on social media. This show will help you understand why operating on rung #2 of the social media relationship ladder just isn't good enough. 01:00:00Word of Mouth Livenosocial media,word of mouth,Chicke Fitzgerald,word of mouth media,relationship ladderClick Here to download the visuals for this show No one likes to be called "noisy", yet, this is typically the first step for someone who decides to "http://www.blogtalkradio.com/womm/2009/09/21/Relationship-Ladder--Rung-1-SPAM-How-NOT-to-get-on-the-Social-GridMarketinghttp://www.blogtalkradio.com/womm/2009/09/21/Relationship-Ladder--Rung-1-SPAM-How-NOT-to-get-on-the-Social-Grid/#commentshttp://www.blogtalkradio.com/womm/2009/09/21/Relationship-Ladder--Rung-1-SPAM-How-NOT-to-get-on-the-Social-GridMon, 21 Sep 2009 17:00:00 GMTRelationship Ladder - Rung #1 SPAM How NOT to get on the Social Grid Without any training or strategy, most everyone that wants to get across a point, get people to an event, or to somehow get them into your sales funnel, begin online at the bottom rung of the Word of Mouth media™ relationship ladder. SPAM is not just a brand of canned mystery meat, it is what happens when you attempt to have some sort of dialogue or conversation (or what you think might appear to someone as such) without any form of current relationship. Join us for this discussion of the way NOT to get on the social grid 01:00:00Word of Mouth Livenosocial grid,social media,word of mouth,chicke fitzgerald,word of mouth mediaWithout any training or strategy, most everyone that wants to get across a point, get people to an event, or to somehow get them into your sales funnel, beginhttp://www.blogtalkradio.com/womm/2009/09/14/The-Relationship-Ladder--Introduction-to-the-Social-GridMarketinghttp://www.blogtalkradio.com/womm/2009/09/14/The-Relationship-Ladder--Introduction-to-the-Social-Grid/#commentshttp://www.blogtalkradio.com/womm/2009/09/14/The-Relationship-Ladder--Introduction-to-the-Social-GridMon, 14 Sep 2009 17:00:00 GMTThe Relationship Ladder - Introduction to the Social Grid Getting on and moving up the social grid is really very much like climbing a ladder. Only this one is multi-dimensional. In this 7 week series we will be taking you rung by rung up the ladder and talking abut the strategy behind Word of Mouth Media. If you are trying to grow your business, find funding, find a new job or just become more knowledgeable about the latest trends, join us on this show.01:00:00Word of Mouth Livenosocial media,social grid,relationship ladder,word of mouth,chicke fitzgeraldGetting on and moving up the social grid is really very much like climbing a ladder. Only this one is multi-dimensional. In this 7 week series we will be t