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Jeff Klein: It's Just Good Business: Conscious Capitalism

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Entrepreneur, CEO of Working For Good, and author of It's Just Good Business: The Emergenceof Conscious Capitalism & the Practice of Working For Good, Jeff Klein describes the alternative business model of Conscious Capitalism. Jeff Klein provides background into the principles that guide business leaders toward practices that honor people, the community, and the environment. Jeff Klein presents case studies of how the values of Conscious Capitalism are not only the right thing to do, but are also profitable and create an engaged company culture. At a time when company culture forms such a powerful competitive advantage, engaged employees who are committed to the vision of Conscious Capitalism will become industry leaders. The older exploitative business model is now requiring subsidies and bailouts to stay afloat, and is in contradiction with the values of people and communities. As a result, a business operating on the principles of Conscious Capitalism will overtake that outdated business in the marketplace. Learn the practices and principles of Conscious Capitalism as it is not only the right thing to do, but is profitable and good business as well.

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