Chuck Wall: Customer CEO

Marketing adviser, founder of Customer CEO, and author of Customer CEO: How to Profit from the Power of Your Customers, Chuck Wall describes the importance of embracing the new reality of customers wielding the real power in the marketplace. Chuck Wall provides evidence that the standard business viewpoint that they control the customer and the customer's buying habits and behavior is simply an illusion,. Despite the collection of large quantities of data about the customer, Chuck Wall points out that companies still are unable to measure the crucial customer experience. Chuck offers an alternative approach that embraces the power of the customer to discover their ideas for innovation, product development, and better customer experiences. Companies must listen to their customers or risk losing them to their competitors. In an age when so much information is readily available, organizations that fail to realize they no longer have control, risk becoming irrelevant in the marketplace.