Online marketer, software developer, Co-founder and CEO of DragonSearch, and author of Social Marketology, Ric Dragon describes the best practices for creating the ideal social marketing strategy for your organization. Ric Dragon provides ideas for using the right tools and developing a strategy and process for your goals. Ric Dragon demonstrates how to create a social media strategy that is quantifiable, repeatable, and improvable. Ric teaches the basic steps needed to focus on the desirable outcomes, find the ideal micro-segments of your market, and how to locate the communities where those tiny segments are found. Ric shows how to identify the flexibility of the process to identify and capitalize on new social media tools and platforms as they appear. Learn how to create and utilize a fully integrated social media strategy for your company and your brands.