Business advisor, former CEO, and author of Just Run It!, Dick Cross describes his holistic process for running a successful company. Dick Cross offers his real world proven strategies for transforming under performing companies into industry powerhouses. Instead of deconstructing the process of operating a business into various categories, Dick Cross shares his concepts for just running the company. Dick Cross provides his three part framework for new and established companies. These concepts work effectively at any stage of the business life cycle.. Learn about the three models that Dick Cross calls Back of an Envelope, Vision-Strategy-Execution, and The Cross Renewal Model. Discover how to be a successful hands on CEO in your own company.