Entrepreneurs, consultants, and co-authors of Small Town Rules, Barry Moltz and Becky McCray describe how the same wisdom that created viable and long lasting businesses in small towns forms the basis for success for even the largest companies and brands. The authors demonstrate how in the modern marketplace where enormous societal, technological, and economic transformation is taking place are recreating the world as one large small town. The authors provide the concepts that created competitive advantage in small communities through personal relationships, reputation, and trust. Those same qualities are at work in the global technology based economy as well. As a result, the wisdom that created success in small towns becomes the source of competitive advantage in the global marketplace as well. The authors share what they call their small town rules for building companies and brands on the human scale that forms the backbone of small town businesses.