Book publicist and owner of Cave Henricks Communications, Barbara Henricks describes the massive changes that are taking place in the publishing industry. Barbara offers insights into how the transformation in publishing industry is affecting the publishers, authors, retailers, publicists, and the reading public. Barbara Henricks provides ideas for promoting books, working with publicists, and shares some great author success stories along with some cautionary tales of how authors can sabotage their own book and career. Barbara presents ideas for authors to leverage the power of social media for marketing their book and for building their platform. Barbara also points out why it's important for authors to combine the power of social media, the internet, and traditional media to achieve a higher profile, more publicity, and more book sales.