Green marketing expert and author of The New Rules of Green Marketing Jacquelyn Ottman describes how green consumers are now very much a part of the marketing mainstream. Jacqie provides over thirty years of experience in green marketing to demonstrate how sustainable products and brands provide an ever expanding global opportunity. Jacquie Ottman shares practical strategies to meet the challenges and the demand for green products. Jacquie presesnts ideas for integrating green thinking and sustainability into new and existing products and brands to provide added value. She also offers tactics for thinking creatively and boldly in this ever increasing worldwide market.