Sybil Stershic: Taking Care Of The People Who Matter Most

Internal marketing expert Sybil Stershic describes how employees play a critical role in maintaining and enhancing customer relationships and how employees are the most powerful medium for conveying the brand to customers. Yet, even in companies that profess to be customer-focused, employees are often treated as an afterthought. Sybil Sterschic offers powerful arguments as to why employers, managers, and Human Resources departments need to increase their focus on caring for employees. The realization that employees are a crucial element in the success of an organization must be taken to heart. Sybil shares how managers and supervisors can create workplaces that foster employee engagement and motivate employees to offer superior customer service. Discover how top companies gain that important employee commitment. Learn how even small, inexpensive and even free techniques can make a world of difference in employee satisfaction. The result is even better customer service as well.