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Jonathan Salem Baskin: A Picture Needs a Thousand Words?

  • Broadcast in Marketing
Warren Whitlock

Warren Whitlock


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Is a picture worth a thousand words? Or do we need a thousand words to agree on the meaning and implications of a picture?

Our guest is Jonathan Salem Baskin, author of “A Thousand Words”. His book explores the differences between imagery and words as languages we use to communicate.

Certainly visual data is faster and easier, but why? And does that necessarily make it better than the slower and sometimes more difficult work that reading requires? Baskin dips into biology, economics, literature, and business history to figure out the answers to these questions.

Jonathan is a thought-leader on brands and marketing, and has nearly 30 years of experience putting his ideas into practice for clients around the world. He has led communications for such brands as Limited Brands, Nissan and Blockbuster, and led the PR agency on Apple’s launch of its first iMac. He has published six books, including Branding Only Works on Cattle, writes a regular column for Advertising Age, is a regular contributor to Forbes, and pens daily blog posts at Histories of Social Media.