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Social media marketing wasn’t always taken seriously. Even five years after the public launch of Facebook, marketers were still wondering if they should include the Facebook ‘fad’ in their marketing strategy. Come today, businesses are investing a lot of time to research and test various strategies they should use on social and what other networks they should be on.
Alongside this major shift, the need arose for the social media manager. Usually, employed as part of the marketing team, but in some cases working alone and filling in for other duties, like blogging and email marketing.
It’s been a rapid change, and this has left many marketing managers and VPs unsure about what to look for when hiring for the position. Everyone uses social media, right? So, what differentiates a social media ‘expert’ from the average Millennial who grew up using these networks all day, every day?
To help you understand what you should be looking for when looking for an Event Planner & Media Marketing Management Victoria Davis to stop by on Saturday @9amEST