Pink and blue. Jay (@jayackroyd) talks with Jo Paoletti (@jbpaoletti) about the contributions of nature and nurture in gender identity formation. An Assoc Prof in the American Studies Dept at the Univ of Maryland, Jo Paoletti's research explores how consumer culture shapes identity and how "identity work" influences consumer culture. Follow @JBPaoletti Links Jo Paoletti: http://www.pinkisforboys.org/ Sarah Hoffman: http://www.sarahhoffmanwriter.com/ Labels are for Jars: http://labelsareforjars.wordpress.com/ Anne Fausto-Sterling: http://www.annefaustosterling.com/blog Peggy Orenstein: http://peggyorenstein.com/blog.html Princess Free Zone: http://www.princessfreezone.com/ Hanne Blank, author of Straight: http://www.hanneblank.com/ Jo's current book project - inspired by the War on Women - is about the 1960s and '70s. Tentative title: "Sex and Unisex: Fashion, Feminism and the Sexual Revolution."