Making the Case for Social Media with Valeria Maltoni

If your company has yet to take the leap into the use of social media for marketing, join us this Friday, October 30, when we interview well-known marketing consultant Valeria Maltoni as she makes the case for social media.

We'll be covering such topics as why companies are slow to embrace social media, strategies for adoption, social media time management, and why companies firewall access to social media and what to do about it.

Valeria is a professional marketer with 20 years of real-world corporate experience, 10 of which online, across a broad array of mid-to-large sized companies.

She was handpicked by Fast Company to write about creating conversations between marketer and customer. She built one of the first online communities affiliated with the magazine.

Valeria's blog, Conversation Agent, is recognized among the world's top online marketing blogs.