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A lot of effort is put into promoting your show before it goes live, but it’s just as important to promote your show after you host it in order to develop a following, generate traffic and build relationships....Yes, great topics, great guests and great sound bites can make all the difference in raising your show’s profile. So assuming you’ve got the goods, let’s talk about getting the word out. While new media-distribution channels are always opening – and should be explored – here are some of the strategies/outlets I encourage you to use.