Dana Hanh Contey Mom Inventor Shares Her Ah-Ha Moment

Meet Mom Inventor Dana Hanh Contey as she shares her Ah-Ha moment! The idea for Instant Button® for Jeans started after my third child. I was constantly adjusting the waistband of my favorite jeans’ because I was stuck in-between sizes. I tried using belts to secure my jeans, but it was bulky and added another layer of thickness to my waist. Then I tried using safety pins to shrink the waistband. After months of poking my fingers and body with the pins, I knew that I was on a mission to find a solution. In addition to my own struggle, I learned that many more people, including my family, and friends, were experiencing other factors that impact their waistband such as weight loss, the infamous "gap" between the body and the back of the waistband, and pop-off buttons. In the Summer of 2007, I had my "Ah-ha!" moment.