Thinking about starting an affiliate program, either for your business or your client’s?
In our first episode of our relaunch, Christopher Tompkins talks to Lee-Ann Johnstone of AffiliateINSIDER, a seasoned digital marketer with nearly two decades of experience in the payments, retail, and esports industry. Lee-Ann was recently voted one of the Top 10 Most Influential Women in iGaming by IGBAffiliate, a leading UK media and events business, and is a member of the prestigious Forbes Agency Council, as well as a regular contributor on TheDrum, a leading digital marketing magazine in Europe.
Together, Lee-Ann and Christopher discuss how to recruit new affiliates, managing tricky commercial negotiations, and—most importantly—how to know if your business is ready to invest and launch in an affiliate program.
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