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Creating Facebook Audiences

  • Broadcast in Marketing
The Social Marketing Academy

The Social Marketing Academy


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In this episode of the Social Marketing Academy, Chris and Daniel talk about target audiences in advertising.

Dan starts off by giving a short history of target audiences and when they became popular, he then moves on to talk about target audiences in the context of Facebook audiences.

This includes a discussion of the different options given by Facebook for audience creation.

Chris then shows us how to come up with an audience for a number of products.