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The Social Marketing Academy

The Social Marketing Academy

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The Social Marketing Academy is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth! Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing, SEO, website design, email marketing, copywriting, animation, and so much more! Like the content of the show? Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.GoSalesandMarketing.com

On-Demand Episodes

Wait...are PR and marketing not the same thing? Nope! Marketing is the look, feel, and voice of your brand. PR is how you get your brand noticed. To discuss these subtle differences, we welcome Emily Taffel-Cohen on to this week's... more

Marketing within the healthcare industry is...tricky. How can you present your business and bring in critical sales without coming across as too business-like and promotional. People don't want to think of their healthcare services as a brand;... more

Making money. Spending money. In the end, all of advertising does come down to how well you place your dollars. This week on the program, your host Christopher Tompkins welcomes on Brian Meert of AdvertiseMint to talk about the best... more

When the press talks about you, what are they saying? When is the right time to release a statement, negative or positive? What should a company do before they share their story? Public relations is tricky to navigate but integral to the success... more

When inspiration strikes, it strikes! Have you ever thought about incorporating animation in your marketing strategies, to tell eye-catching stories that audiences will respond to? It's effective, but there's a time and a place, and doing... more

How do you make yourself more visible to attract clients and grow your book of business? How open should you be with the media? What are your other clients seeing and how are they managing business development? To answer these... more

Aesthetics! In demand but not often understood, having a good designer work on your website or assets is essential for your company's success. What do you do when an inciting tweet takes you to a janky website? You click away ASAP.... more

When you put a lot of effort into your SEO strategy, you expect to see results. How soon can you start measuring your success or begin to make improvements? In this week's episode, Christopher sits down with Judy Lin of Digital... more

How can you ensure that you stand out from the crowd and promote yourself as a thought leader in your industry? Gaining credibility isn't hard, but you have to constantly produce high quality to work for your name to stand on. In this week's... more

Unsure of the difference between public relations and marketing? Is PR just a matter of putting out a press release, or does it require the fine touch of a professional? In this episode, your host Christopher Tompkins chats with Jeff... more

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