Find out how Jacqueline Thong CEO of Ubiqi organization has created solutions for the Pharma industry and has leveraged social media with great results. She will share those results with us and what they used to get those results.
As an example here is something that Jacqueline shared with the host of this show:
Ubiqi Health launched the public Beta of its web and mobile-based Migraine Tracker tools in mid November 2010. -Within 5 months of the launch, we had reached an installed user base of over 2600 users. -We have not done any paid advertising. All users have been acquired through social media word-of-mouth and through app store awareness -As a start-up with a limited marketing and promotions budget, social media seemed like one way to engage our users.
Jacqueline Thong is the co-founder and CEO of Ubiqi Health. She has over 11 years of experience in the software and pharmaceutical industries. Prior to starting Ubiqi Health, Jacqueline implemented electronic patient reported outcomes systems for major pharmaceutical companies as a Program Manager at CRF Inc. Originally from Vancouver, B.C., Jacqueline is now based in Boston, MA. She holds a Bachelor of Commerce with specializations in Marketing and Information Systems from the University of British Columbia and an MBA from INSEAD. Jacqueline enjoys the outdoors and is an avid alpine skier. Jacqueline can be followed on Twitter: @jacthong.