Asher Fox thought that becoming a personal fitness trainer would give him the tools, motivation and activity to conquer his yo-yo weight gain. And at 22, starting with only $300 left over from student loans, he built one of the largest personal training businesses in the state of Florida with multiple locations and a host of trainers working for him. But it's hard to maintain your credibility with clients, when you reach 300 pounds-just as Asher did at his peak.
Working in the business could not inoculate him from his own lack of self-esteem and the things that were literally eating at him. And so he began his quest to find a permanent solution for himself and others. It led him ultimately to create the most comprehensive arsenal of psychological tools assembled to date to overcome, convert and enroll the subconscious mind in the healing process. Fat to Fearless: Enjoy Permanent Weight Loss and End Emotional Eating...For Good! is what everyone who struggles with emotional eating has been waiting for. Why Fearless? Because, Fox says, it is fear that lies at the heart of every emotional overeater...an often - unconscious fear that reinforces the desire to eat to avoid some aspect of pain. That's why reaching and changing the subconscious - which is exponentially more powerful than the conscious mind - is so critical.