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Therone Shellman has authored, and self-published several books. One of them being The Secrets of Self Publishing 2. The book highlights such topics as, how to form your company, distribution channels, distributing your own titles, distribution agreement pitfalls, marketing and publicity, guerrilla marketing, ebook publishing, and a whole lot more. The book can be purchased here https://www.amazon.com/gp/product/1475174985/ref=dbs_a_def_rwt_bibl_vppi_i3