Ernestine Walls Benedict on The Gift of Reading

http://www.barbarahowardmedia.com The Vision for Reading is Fundamental (RIF): is a literate America in which all children have access to books and discover the joys and value of reading. "Nearly two-thirds of low-income families in the U.S. own no books." Planting seeds of inspiration in our nation’s most vulnerable children is what RIF and a network of more than 400,000 volunteers do. Whether in schools, homeless shelters, or community centers—wherever you find children—RIF volunteers spend countless hours distributing books, staging reading motivation activities, and promoting the importance of literacy in their communities. Ernestine Walls Benedict Vice President, Marketing and Communications — Ernestine joined RIF in 2008. She brings more than 12 years of marketing experience across multiple industries, including nonprofit, arts and culture, and technology. She is passionate about delivering communications that drive a response and make a measurable impact on RIF’s mission.