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Publishing Insiders

The Publishing Insiders

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Packed with insider scoop on everything publishing, host Penny C. Sansevieri reveals the secrets of New York publishing along with tips and strategies for marketing your book, along with co-host Paula Krapf. Our hosts will also talk about the hottest new releases, the latest trends and what's next in the book world!

On-Demand Episodes

Entrepreneur, bestselling author and Squidoo founder Seth Godin discusses his new book... Poke the Box, and his new publishing venture, The Domino Project. Poke the Box is a call to action about the initiative you're taking - in your job or... more
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If you want your self-published book to stand out, you need: a good front cover, strong overall book design, compelling back cover copy and, most importantly: strong editing. Our guest Sue Collier, President of Self-Publishing Resources... more
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Ebooks currently make up almost 10% of book sales, and their stratospheric growth is expected to continue. With the various devices out there - Kindle, Kobo, Nook, iPad, among others - and the formattting issues, how should you even... more
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Why would an author want to bypass traditional publishing and go it alone? There are myriad reasons to self publish, including the ability to keep your rights and creative license. But, there's a lot you need to learn first: is your prospective... more
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These days, there are more choices than ever to get published, but publishing - like any industry - is full of scams. Most publishers are not unethical but how can you avoid predators with pie-in-the-sky promises that can't be fulfilled?... more
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If you've ever wondered what motivates people to buy a book, consider this: consumers don't buy a book, they buy a brand. This is true now more than ever. Why? Because people want consistency (think McDonald's), they want... more
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It's hard to believe, but 2010 is winding down. We'll take a look at the hot publishing topics and issues of the past year and then look into our crystal ball to forecast what lies ahead. One hint: our projections are sure to include e-books,... more
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In an economically challenged climate guess what starts to soar? Libraries. The library market is strong and getting stronger. If you haven't made libraries part of your target market you should. And despite all the book buzz online, it's still... more
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With the holidays around the corner, learn the insider's tips to getting your book on the shelves. It doesn't matter whether your book is soon to be released or is already released; you don't want your books sitting in a distributor's warehouse... more
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For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book,... more
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