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What's Going on With Google Updates?

  • Broadcast in Books
Publishing Insiders

Publishing Insiders


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Have you heard of Google Panda? The update was meant to give Google's algorithm more integrity by giving lower ranking to sites that repurpose content in favor of sites that produce high-quality, original content. Since then, Google has continued to tweak its algorithm, and we've invited Search Engine Optimization Expert Susan Gilbert to talk about the changes and what they mean to you.

About our guest: An entrepreneur since 1987, Susan Gilbert has evolved years of traditional business experience into several cutting edge projects, which includes her Web 2.0 Internet Business. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar,” she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more.

Author and publisher of  “The Land of I Can,“ Susan has demonstrated her ˜hands on” success in both traditional and online publishing. Well known for turning her dog Spencer into a superstar thanks to his ebook, How to Take Your Small Dog EVERYWHERE, and building his expert status as Ambassador of Small Dog Travel, she combines savvy marketing and search engine understanding with her entrepreneurial experiences to create buzz marketing online promotions for both authors and publishers.