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How to Create a Brand-Building Buzz with Media

  • Broadcast in Books
Publishing Insiders

Publishing Insiders


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Publicity in today's Internet world is a whole new game: it is NOT about writing press releases and hoping the big media call. Instead, it is about using all of the new social media tools to grab attention, stand out, brand out, and capture the attention of bloggers, reviewers, and reporters. Branding Expert Liz Goodgold will share How to Create a Brand-Building Buzz with Media.Tune in and discover:
1. How to respond to HARO (Help a Reporter Out) with a 90% success rate of getting contacted.
2. The magic formula of writing emails to the media so that your message gets read.
3. The essential rules of what works and what doesn't when working with bloggers, reporters, and producers.
4. How to tie your expertise into today's news that will land you in the press.
5. The importance of speaking and writing in juicy soundbites that get you invited by the media over and over again.
6. The secrets to writing "screaming good" headlines for your articles, blogs, or social media savvy press releases.
About our guest: Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing.
Visit her at redfirebranding.com or follow her on Twitter, @lizgoodgold. 

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