http://www.blogtalkradio.com/theprofitableconsultantThe home of all things educational and profitable for the independent consultants of the world. Starting, growing and selling your expertise.enCopyright Jay Niblick (C/O Blogtalkradio)Sun, 16 Jun 2019 00:30:00 GMTWed, 19 Jun 2013 20:00:00 GMTEntrepreneurBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/af9bf635-772b-4b65-a169-9dd0d8016c42_profitable_consultant_cover_-_final.jpghttp://www.blogtalkradio.com/theprofitableconsultantThe home of all things educational and profitable for the independent consultants of the world. Starting, growing and selling your expertise.feeds@blogtalkradio.comBlogTalkRadio.comentrepreneur,consulting,profits,sales,marketing,revenue,blogging,consultant,invoicing,marketing videosThe Profitable ConsultantnoThe home of all things educational and profitable for the independent consultants of the world. Starting, growing and selling your expertise.episodichttp://www.blogtalkradio.com/theprofitableconsultant/2013/06/19/using-books-and-drip-marketing-as-a-consultantEntrepreneurhttp://www.blogtalkradio.com/theprofitableconsultant/2013/06/19/using-books-and-drip-marketing-as-a-consultant/#commentshttp://www.blogtalkradio.com/theprofitableconsultant/2013/06/19/using-books-and-drip-marketing-as-a-consultantWed, 19 Jun 2013 20:00:00 GMTUsing Books and Drip Marketing as a Consultant When it comes to makreting your consulting practice, authority and value proposition are the two things you must achieve. Positioning yourself as the authority is not new to many when it comes to marketing, but most mistakenly hold back from delivering too much value right up front - until AFTER the sale. On today's show I will cover how you can become an author by writing your own book (be that traditional, ebook, self-published), and how to use the concept of Drip Marketing to market even more effectively. 00:53:00The Profitable ConsultantnoConsultant,Marketing,Sales,entrepreneur,revenueWhen it comes to makreting your consulting practice, authority and value proposition are the two things you must achieve. Positioning yourself as the authorithttp://www.blogtalkradio.com/theprofitableconsultant/2013/06/12/using-articles-as-a-marketing-toolEntrepreneurhttp://www.blogtalkradio.com/theprofitableconsultant/2013/06/12/using-articles-as-a-marketing-tool/#commentshttp://www.blogtalkradio.com/theprofitableconsultant/2013/06/12/using-articles-as-a-marketing-toolWed, 12 Jun 2013 20:00:00 GMTUsing Videos and Podcasts as Consultant Marketing tools As a consultant one of the things you MUST do in all of your marketing efforts is establish yourself as an authority. There is no better way to do that today than through the use of Marketing Videos and Podcasts.. Today's technology easily allows anyone to create powerful videos, and you don't ever have to even be seen in them. Want to learn how, then tune in to the show and we'll show you. Doing so will help drive leads to your door, provide greater credibility for those leads and help turn them into paying customers. 01:01:00The Profitable ConsultantnoConsulting,marketing,marketing videos,sales,profitsAs a consultant one of the things you MUST do in all of your marketing efforts is establish yourself as an authority. There is no better way to do that today thttp://www.blogtalkradio.com/theprofitableconsultant/2013/06/05/blog-marketing-for-consultantsEntrepreneurhttp://www.blogtalkradio.com/theprofitableconsultant/2013/06/05/blog-marketing-for-consultants/#commentshttp://www.blogtalkradio.com/theprofitableconsultant/2013/06/05/blog-marketing-for-consultantsWed, 05 Jun 2013 20:00:00 GMTBlog marketing for consultants Welcome to the Blog-o-sphere! In this episode we invite back internet marketing wizard Jim Caudell, who specializes in coaching consultants through online marketing efforts. Why is blogging so important in the first place? Because, as I’ve been preaching, education-based marketing is the most effective way to market in this profession.  One of the best ways to do that is to write! You don’t need to be the next Hemingway but you do need to publish authoritative information on the topics you specialize in. Blogging is one of the most effective ways to get that educational message out. It’s fast (most blogs are short), it’s networked (people register for blogs and it grows virally), it’s in line with the education-based mentality (blogs are education or opinion based) and it’s popular (over 375,000,000 people read blogs every month, compared to only 39,000,000 newspapers). 01:01:00The Profitable ConsultantnoConsulting,blogging,marketing,sales,profitsWelcome to the Blog-o-sphere! In this episode we invite back internet marketing wizard Jim Caudell, who specializes in coaching consultants through online markhttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/29/social-media-marketing-for-consultantsEntrepreneurhttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/29/social-media-marketing-for-consultants/#commentshttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/29/social-media-marketing-for-consultantsWed, 29 May 2013 20:00:00 GMTSocial media marketing for consultants An interview with social media expert Jim Caudell, owner of Tribe Coach (a company that specializes in helping consultants use social media to grow their practice and profits). Welcome to Web2.0 and the world of social networking. If you're not leveraging social media to help generate leads for your consulting practice, you're missing out. Jim will dive into the best practices for using social media to market your business - and to develop stronger relationships with your existing clients. He cover the various social networks, do's and dont's of using them and explain just why they are something any modern business simply can't do without. 01:01:00The Profitable ConsultantnoConsulting,Social media,marketing,profits,entrepreneurAn interview with social media expert Jim Caudell, owner of Tribe Coach (a company that specializes in helping consultants use social media to grow their practhttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/22/the-most-effective-marketing-practices-for-consultantsEntrepreneurhttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/22/the-most-effective-marketing-practices-for-consultants/#commentshttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/22/the-most-effective-marketing-practices-for-consultantsWed, 22 May 2013 20:00:00 GMTThe most effective marketing practices for consultants There are really only two broad categories of marketing: sales-based marketing, in which you take on the role of a salesperson and deliver a sales message, or education-based marketing, in which you take on the role of an expert or thought-leader, and educate prospects about their problems. Sales-based marketing is built around a sales message or sales pitch. This pitch is delivered using methods that reach out to prospective customers, such as telephone selling, direct mail and door-to-door sales. Marketing experts like Seth Godin and Donny Deutsch call these kinds of activities “interruption-based marketing,” because they interrupt people. They also talk about how the market is becoming way too savvy and inundated with such interruptions, and the effectiveness of them is decreasing rapidly. Simply put, interruption-based marketing is DEAD! Don’t bother. Don’t do it. In this episode we will explore: What is education-based marketing Best practices in making it work The golden rules of education-based marketing Introduction to the 16 marketing vehicles that work01:01:00The Profitable ConsultantnoConsulting,Marketing,Sales,Profits,EntrepreneurThere are really only two broad categories of marketing: sales-based marketing, in which you take on the role of a salesperson and deliver a sales message, orhttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/15/the-greatest-consulting-profit-key-everEntrepreneurhttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/15/the-greatest-consulting-profit-key-ever/#commentshttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/15/the-greatest-consulting-profit-key-everWed, 15 May 2013 20:00:00 GMTThe greatest consulting profit key ever One of the greatest profit-driving lessons I’ve ever learned – ever – is to separate “yourself” from your profits. My way of describing this lesson is to: “Stop trading your time for their money!” If all of your deliverables involve you actually delivering them, you severely limit your ability to increase profits. Since there are only so many hours in the day, such revenue generating strategies leave you with only two options. You can either work more hours, or you can charge more. In this episode I will explore the DTS model for consultants. DTS stands for "Do it. Teach it. Support it." I gaurantee you will love it! 00:55:00The Profitable Consultantnoconsulting,entrepreneur,profits,sales,revenueOne of the greatest profit-driving lessons I’ve ever learned – ever – is to separate “yourself” from your profits. My way of describing this lesson is to: “Stohttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/08/best-practices-for-invoicing-and-actually-getting-paidEntrepreneurhttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/08/best-practices-for-invoicing-and-actually-getting-paid/#commentshttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/08/best-practices-for-invoicing-and-actually-getting-paidWed, 08 May 2013 20:00:00 GMTBest practices for invoicing and actually getting paid In consulting, how you charge is as important as what you charge. In this episode we will explore the correct way to structure consulting contracts, invoice and ensure you get full payment - all around our universal theme of becoming more profitable of course. Specifically we will explore: Proposals as confirmation, not negotiation What makes a strong contract The option of multiple yeses Negotiating price for maximum profit Invoicing properly Dealing with deadbeats Firing your bottom 10% of clients Justifying your fees - or "not"!00:59:00The Profitable ConsultantnoConsulting,profits,revenue,entrepreneur,invoicingIn consulting, how you charge is as important as what you charge. In this episode we will explore the correct way to structure consulting contracts, invoice anhttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/01/how-to-set-the-best-consulting-feesEntrepreneurhttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/01/how-to-set-the-best-consulting-fees/#commentshttp://www.blogtalkradio.com/theprofitableconsultant/2013/05/01/how-to-set-the-best-consulting-feesWed, 01 May 2013 20:00:00 GMTHow to set the best consulting fees Perhaps one of the most reoccurring reasons for poor profits in consulting is under charging. It’s unfortunate because it has less to do with not understanding what should be charged and more to do with lack of confidence, insecurity or most commonly desperation. In this episode we will cover the best practices in which pricing models work best for consultants, how to set those fees and which ones work best for what solutions. I will also take your calls with specific questions or issues you have. Specifically we will explore: Determining your true worth Hourly and Per Diem fee structures Retainer fee structures Task-based fee structures Value-based fee structures Project-based fee structures Contingency-based fee structures Equity-based fee structures Thoughts on pricing in general Avoiding the low price leader trap Proven methods to protect margins01:00:00The Profitable ConsultantnoConsulting,Pricing,Sales,Profits,EntrepreneurPerhaps one of the most reoccurring reasons for poor profits in consulting is under charging. It’s unfortunate because it has less to do with not understanding