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Episode 101 - Why the Hero needs a Guide with a Plan

  • Broadcast in Business
The POWER of Small Business

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Episode 101 is the second in a three part series exploring Donald Miller's 7-Part StoryBrand framework. In this program, we examine the transition our story's Hero goes through in an effort to solve three specific problems; an internal, external and philosophical. What the Hero needs to find is a Guide who can come alongside and offer empathetic and authoritative voice.

Once the Hero and Guide make a connection, the solution to the three specific problems requires a specific action plan. The Guide's task is to provide such a plan in simple terms, either as a process plan or an agreement plan.

Then the rubber meets the road when the Guide calls the Hero to action. Just because a plan exists that will solve internal, external and philosophical problems, it's worthless if the hero doesn't use it. The Guide must know how to inspire the Hero to take action.

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