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Episode 100 begins a three-part series reviewing Donald Miller's StoryBrand Framework. This structure helps entrepreneurs understand and implement a consumer centric marketing message that communicates clearly.
The first step in the StoryBrand Framework is the hero of the story. Unlike most entrepreneurs who view themselves as the hero in their own story, Donald Miller helps us understand the client or prospective customer is the hero with particular wants and needs.
Step 2 in the framework drills down into the three different problems the hero of the story must contend with and how their needs translates to opportunity for the savvy entrepreneurs who serve their specific problems.