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HOW TO FIND AND DEFINE YOU TARGET MARKET AND DELIVER YOUR PRODUCT

  • Broadcast in Business
Will Rogers PhD TheocentricBiz

Will Rogers PhD TheocentricBiz

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With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone.

Small businesses can effectively compete with large companies by targeting a niche market.

Many businesses say they target "anyone interested in my services." Some may say they target small business owners, homeowners, or stay-at-home moms. All of these targets are too general.

To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.

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