With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone.
Small businesses can effectively compete with large companies by targeting a niche market.
Many businesses say they target "anyone interested in my services." Some may say they target small business owners, homeowners, or stay-at-home moms. All of these targets are too general.
To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.