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Fiery, fearless brand strategist Michelle Van Otten creates raw, real and relevant authentic emotional branding, key positioning and winning strategy that infuse businesses with the power to make a difference.
An unstoppable force for entrepreneurs who are making a better world, Michelle helps them create cohesive personal and business brand strategies that take control of their image, create rewarding connections with audiences and influencers, and position them as the very best in their field.
Michelle’s passion for creating an unforgettable, extraordinary brand experience that defies “business as usual,” caught fire during her 10-year career in investment banking and trading with Silicon Valley’s top IPOs.
She is an investor, adviser and start up mentor to many entrepreneurs and currently serves as VP of Branding and Marketing for a leading technology start up in Silicon Valley. She is a master of the art of reinvention, turning ideas into purposeful thriving businesses that make a difference in the world, and forge a deep emotional connection that builds trust within their target market.
Superior business branding and positioning is a must. Michelle has taken branding to a whole new level with her advanced knowledge of personal branding and its essential role in complete brand strategy.