The first guest on this week's show will be Michelle Snyder, chief marketing officer for Welltok, who will reveal insights into what employees really think about wellness. Welltok and the National Business Group on Health issued a survey of over 1,000 full-time employees of large employers on their thoughts on employee wellness programs. The survey reveals how employers can drive greater program participation. Key factors uncovered include the importance of personalization, impact of rewards and need for multi-channel communication. A one-size-fits-all approach will not work for employers that want to maximize their program investments. This deep dive exposes where opinions differ by gender, income and age.
The second guest on the program will be George Bennett, co-founder, chairman and CEO for Good Measures. Good Measures has developed a breakthrough approach related to measuring and improving health by helping people change their eating habits that combines the human touch and caring of a Registered Dietitian with the computational power of an extraordinarily powerful digital app. The digital app (and the extensive cloud based analytical tools that underpin it) simplifies the complex task of helping an individual meet his/her multiple nutritional needs simultaneously (right number of calories; enough fiber; right amounts of protein, carbs, and fat; enough calcium; enough Vitamin D; not too much sodium, etc.) using a food/meal library that only contains foods that the individual likes and will eat. The implications of the new, patented approach are extensive and powerful.