Join Coach Mike as he interviews Brad Phillips author of The Media Training Bible101 and president of Phillips Media Relations, a media and presentation training firm based in New York City.
“Positive media stories can inspire legions of people to buy your products, support your ideas, and vote for your preferred candidate. They can help you build your business, grow your name recognition, and enhance your reputation,” asserts Brad Phillips, the communication expert known as Mr. Media Training. In his new book THE MEDIA TRAINING BIBLE 101 Things You Absolutely, Positively Need to Know Before Your Next Interview (SpeakGood Press, January 2013), Phillips helps executives, business leaders, and spokespeople for all types of organizations master the art of the interview, so that they can deliver their messages with passion, authenticity, and credibility. “This book will prepare you for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy,” says Phillips.
ABOUT THE AUTHOR
Brad Phillips is president of Phillips Media Relations, a media and presentation training firm based in New York City. With its focus on ethical media training and messaging, the firm has helped thousands of corporate executives, nonprofit leaders, government officials, scientists, book authors, and others prepare for media interviews. Clients include the U.S. Environmental Protection Agency, U.S. Air Force, Hilton Hotels and Resorts, The Smithsonian Institute, Angie’s List, and the National Weather Service, among others. Phillips previously worked as an on-air radio announcer and as a journalist with ABC's Nightline with Ted Koppel and CNN's Reliable Sources and The Capital Gang.