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Having seen many sides of the sports industry, she shares her experiences working with IMG, USA Water Polo, Fan Controlled Football, her own company, and Athleta. Being a long-time advocate for women’s sports and the founding president of WISE’s Los Angeles chapter, Jennifer Rottenberg is also well-versed on anything concerning women in sports. She elaborates on the history of women’s sports, which factors can bring women’s professional sports to an even higher level, and how many brands should have a better notion of the audiences that watch women’s sports. Now working at Athleta, she explains how she shaped the newly created role of Head of Partnerships and built a team that maximizes the relationship Athleta has with its notable partners, such as Simone Biles and Allyson Felix. You do not want to miss out on this engaging and insightful episode on The CUSP show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Yash Agarwal ’22 (@yashagarwal655), Sam Marks ’22, and Connor O’Neill ’22, with Jillian Quinn ’22 (@JillianMQuinn) and Dominique Smith ’22 managing social media efforts.