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In this podcast, Joe and Tom discuss the best practices and the future of business intelligence in the sports industry with our guests. This is an increasingly important topic, as the capabilities of data gathering and analytics in the sports industry grow every day. Enjoy this exciting episode on The CUSP show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Yash Agarwal ’22 (@yashagarwal655), Sam Marks ’22, and Connor O’Neill ’22, with Jillian Quinn ’22 (@JillianMQuinn) and Dominique Smith ’22 managing social media efforts.