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Joe and Tom are joined by the "King of NBA Twitter” Josiah Johnson to discuss his road to success on social media and with other sports and entertainment projects. Josiah’s Twitter account @KingJosiah54 specializes in basketball memes and currently has over 200,000 followers. His Twitter has received widespread praise from NBA stars like LeBron James and Kevin Durant. Before his success on social media, Josiah worked in several production roles in the sports industry with organizations such as Fox Sports and the NFL Network. He also co-created the Comedy Central animated sitcom Legends of Chamberlain Heights and was a producer on the Netflix show Colin in Black and White, based on the life of Colin Kaepernick. On top of it all, Josiah co-hosts the podcast Outta Pocket on Wave.tv. || @KingJosiah54 || The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Yash Agarwal ‘22, Sam Marks ‘22, and Connor O’Neill '22, with Jillian Quinn '22 and Dominique Smith ‘22 managing social media efforts.