241: Data Strategy w/ Indianapolis Colts VP & Columbia Lecturer Charlie Shin

Joe and Tom are joined by Charlie Shin, Columbia Sports Management Lecturer and VP of Data Strategy & Analytics for the Indianapolis Colts, to discuss data strategy, monetizing digital assets, and more.  Charlie Shin is a seasoned sports executive with more than 20 years of experience in customer strategy and marketing.  Prior to the Colts, Charlie worked in Major League Soccer for 14 years.  While there, he served as Vice President of Data Strategy & Analytics, overseeing the enterprise data strategy, CRM initiatives, and development of league-wide marketing technology infrastructure.  Enjoy this welcome back week episode of The CUSP Show.  || @CRMinSports || The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.