Jesse Lichtenberg joins Joe and Tom this week for a conversation on athlete representation. Jesse joined BDA Sports Management, a full-service athlete representation and management agency, in February 2015 where she oversees the Marketing Division. Jesse is responsible for sports and entertainment marketing, the development and execution of athlete marketing and branding strategies, contract negotiation, acquisition and development of sponsorships, endorsements, marketing partnership platforms and engagement opportunities for NBA players, as well as the representation and management of Olympic athletes. Jesse is a graduate from Columbia University’s Sports Management Masters.
Jesse gives us an insight of the inner workings of athlete representation and Olympic sports. Jesse also talks about her career so far and shares some fascinating insights for people breaking into the industry. Be sure to follow Jesse on Twitter @JesseLicht and BDA Sports @BDA_Sports
The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson