The attempt to spot-reduce body fat. It should be dead and buried, but it lives on. It’s a pursuit that just doesn’t go away. Consumer ignorance, keen marketing, and blind faith keep it alive, but past research shows it’s impossible.
It’s time to add one more nail to the coffin.
For those of you who are not familiar, spot reduction means the attempt to remove subcutaneous body fat stores from specific areas of the body by performing exercises that target those areas. In example, a person who has an inordinate amount of fat stored on their sides above the hips ("love handles") may use a side-bend or an abdominal side-to-side twisting exercise in the attempt to torch those fat cells. By now we should know the reality of this endeavor. Performing those exercises may strengthen the muscular responsible for those movements, but they have negligible impact on reducing the amount of fat stored there, all other factors being equal.