Today, we buy-to-own less and rent-to-use more. Autos, entertainment, meals, transportation, dwellings, and laundry soap are being purchased via subscription. Host Bart Jackson invites back marketing visionary Robbie Baxter, author of The Membership Economy and The Forever Transaction to discuss how business of all types and sizes can get in on this new action. As consumers shift from the age of personal acquisition to the age of subscription, businesses face a truly disruptive way to new profits. Robbie guides you through the labyrinth of subscription pricing, marketing, and the whole new realm of customer relationships. Tune in and discover this futuristic way to build customer loyalty.