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Leadership on the Fly – Effective Messaging

  • Broadcast in Business
The Art of the CEO

The Art of the CEO


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Leadership is an active verb.  It is performed in swift succession throughout your daily encounters with all the folks you meet – with those you need to influence.  Host Bart Jackson brings on board Chris Westfall, wise counselor to the Global 500 C-suite and current US National Elevator Pitch Champion.  In his latest book, Leadership Language, Westfall explains how people want to follow that individual who carries an authentic mission and message that she can express succinctly in all situations.  And to prove it, Bart will offer up a series of business situations and invite Pitch Champion Chris to provide an inspiring response. (Some fun.)  Tune in and learn how brevity can be the soul of motivation.