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Opinion Polling – Predictor or Perpetrator?

  • Broadcast in Business
The Art of the CEO

The Art of the CEO


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Can you believe political and opinion polls?  Just how accurate are they?  How do pollsters conduct their surveys?  Most important:  How much do polls actually affect the outcome of an election or market?   Host Bart Jackson challenges noted pollster Krista Jenkins, Director of Public Minds polling service, to defend the objectivity of polls and reveal this complex and evolving process.  Join us for a lively debate as polling is laid bare.  Guaranteed, you will learn what drives our public’s mind. You’ll learn how everyone got Trump’s candidacy so wrong, and you’ll come to appreciate pollsters a whole lot more.