Cognitive Neuroscientist Dr. Carmen Simon designs the pitches and messages that your brain remembers and wants to act on. Like to know how and why? Host Bart Jackson invites Carmen, author of best-selling Impossible to Ignore, to talk through the motives behind the messages she has developed for major name computer firms, food chains, tech firms, and others. Bart will present challenge situations from select businesses and allow Carmen detail what pitches that firm needs to present – why it centers itself in the gray matter of the audience - and in how it will direct an action response. Tune in – it’s enlightening, a bit scary, and it’s a tool you yourself should be employing.