What does it take to make your words stick fast in people’s minds? How can you inspire action and influence others’ decisions? To answer these vital questions, Host Bart Jackson invites cognitive scientist Carmen Simon to push aside all trite maxims and delve deep into the human brain’s inner workings and pathways. Author of “Impossible to Ignore” and cofounder of Rexi Media, Dr. Simon outlines scientifically tested methods for making other folks’ grey matter sit up and take notice. Tune in and learn how to make your words count among people who count.