You already know the Chinese are big. You know they are economically powerful. But do you really understand what is driving the people of this society as it steps into a leading role on the global economic stage? You had better. Host Bart Jackson invites Savio Chan, author of the smash hit bestseller "China's Super Consumers" as his featured guest to discuss what this billion-person buying force is looking for - and what we need to do to meet their demands. Together, Bart and Savio will dig in, take you through the motivating history and culture of this awakening super power. You'll learn what we hold in common, and what practices are distinct. What do you need to do to make your business available and attractive to the Chinese market? What are some of the best ways to venture into China? What secret did Steve Jobs learn from Savio Chan that helped him sell the iPhone in China? Tune in, and be receptive to change.