BlogTalkRadio uses cookies. By using our services, you're agreeing to our Cookies Policy. Got it

Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

The Wizardry of Wawa

  • Broadcast in Business
The Art of the CEO

The Art of the CEO

×  

Follow This Show

If you liked this show, you should follow The Art of the CEO.
h:675399
s:6885947
archived

It is one thing to set up a chain of convenience stores.  It is quite another to create 651 stores along the East coast that are intimate, a daily routine destination, and habit forming for millions of extrodinarily loyal customers.  Host Bart Jackson invites former CEO and current Vice-board Chair Howard Stoeckel to explain exactly how Wawa (which means Canada in Objibwe) generates a family-like spirit among its employees and affection from its clients.  Imagine having your two best-selling items coming from, and being implemented by, folks behind the counter, while senior management supports the innovations.  Forget all the buzzwords and lip-service, if you want to really learn how getting deeply personal has fostered success in this major corporation, tune in and take note.

Comments