Guest: Lauren Young- Brand Marketing, Social Media and Professional Writing Consultant
Discussion and Listener Benefits:
*Current Trends in Brand Marketing Strategy
*Best Practices for Brand Marketing Strategy
*Creating the Written Promotion for Brand Distinction
*Enhance the Market Performance of Existing Products
About: Lauren Young is a versatile marketing professional with the ability to create new brands and enhance the market performance of existing products. Ms. Young is a talented content writer with experience in a wide variety of industries. Lauren has written for the retail and consumer packaged goods industries for corporations such as OfficeMax and Kraft Foods, the science/technology and healthcare industries when completing projects for Siemens, Zebra Technologies and AHIMA. Her company has also provided content for the education and non-profit industries at companies including Kaplan and DePaul University. In 2008, Lauren’s company placed in the top three percent of all participants in the world who wrote and executed a successful online marketing plan for a local business for the Google Online Marketing Challenge.