The Perkins Platform

Bestselling author, top-rated leadership speaker, and unconsultant who believes that individuals have the power to transform companies and cultures through great leadership and applied critical thinking, Bryce G. Hoffman joins us to discuss his position on one of his recent articles about how to overcome the anchoring effect. Bryce is the author of American Icon: Alan Mulally and the Fight to Save Ford Motor Company, which was named one of the ?Best Business Books? by Bloomberg and Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything, which Jon Gordon called ?further proof that Bryce Hoffman is one of the great business writers and thinkers of our time.? These books have become manuals for leaders who want to learn how to create winning cultures, navigate complexity, and make better decisions faster in today's rapidly changing world. He was also named one of the ?Top 100 Leadership Speakers? by Inc. magazine and has been a guest lecturer at the National University of Singapore, Warwick Business School, and Washington State University, as well as an adjunct lecturer at the University of California Berkeley's Haas School of Business. In 2015, Bryce founded Red Team Thinking to teach individuals and organizations how to use applied critical thinking to make better decisions in today's complex world. Red Team Thinking® evolved from a system developed by the military and intelligence agencies to make critical and contrarian thinking part of their strategic planning process. And in 2021, he launched The Thinking Leader Podcast, featuring conversations with business and thought leaders, cognitive scientists, military officers, and other bestselling authors who share his desire to help people think more deeply and lead more effectively.