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The Female Solution: The Economic Power of Our Shopping

  • Broadcast in Women
Host Naimah Latif

Host Naimah Latif


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Today we showcase vendors at the Quarry Event Center, and the CSO Sports Complexand look at the tremendous economic power women hold as thhe targeted market of advertisers who realize our buying habits determine which businesses thrive. Whether we are shopping for ourselves, our children or our mates, women most often make the family buying decisions. How can we strategically orchestrate our buying choices in order to empower those who live and work in our communities, who we look to for employment and financial support for local nonprofit organizations?